CV

— Who am I?

I am a young dynamic entrepreneur with a keen eye for market trends and a passion for identifying untapped opportunities. After landing a job at one of New York's premier marketing agencies, BBDO, Covid led me back to Australia where I embarked on a corporate journey at L'Oréal. It was during this time that I discovered my innate entrepreneurial spirit. Today, I specialize in bridging market gaps by harnessing exclusive, cutting-edge technology through strategic collaborations with research and manufacturing experts. My passion lies in pushing the boundaries of innovation in product development and elevating the customer experience to new heights.

— Achievements

Completed a Bachelor of Business majoring in Marketing, at the Royal Melbourne Institute of Technology.

Received academic colours as well as two distinctions in my final year at Geelong Grammar School.
Completed Bronze Duke of Edinburgh award.

— Experience

Founder / CEO
Gen U Brands, Camberwell VIC
August 2022 – Current

I have founded multiple brands in the Gen U portfolio, including ALIVE, Stacked & Daily Ritual. Using my skills to idenitfy gaps in the we are able to stay ahead of the curve and collaborate with research technologists, allowing us to secure exclusive rights to groundbreaking technologies that set our brands apart from the competition. Our commitment to innovation and excellence drives us to continually push boundaries and redefine industry standards.

Marketing Coordinator - Garnier
Loreal, Melbourne VIC
February 2021 – June 2021

As the Marketing Coordinator for Garnier, a globally recognized brand, I was involved in the rollout of NPD across Australia as well as creating a marketing strategy to esnure sucess. This role provided valuable insights into marketing strategies and brand management within a multinational corporation. While contributing to the success of Garnier, I also gained clarity on my career aspirations and discovered my passion for entrepreneurship.

Marketing Executive
Healthy Generation, Camberwell VIC
November 2017 – February 2021

In my job as a Marketing Executive at Healthy Generation I have been able to gain knowledge surrounding sales and marketing as well as being heavily involved in product development. My role at Healthy Generation includes analysing trends in the market, identifying gaps in the market and using marketing strategies to sell a product. In my role I am able to use lateral thinking and innovation in order to create new products.

Social Media Assistant
Healthy Warrior, Hawthorn VIC
January 2015 – December 2017

In my job as a social media assistant my role was to take photos of products in different settings to ensure that the products appear to be eye catching as well as run multiple social media accounts. My role also included contacting people who have taken photos of specific products and collaborating with them, as well as creative captions and other texts to accompany the images on the social media platform.

— Education

Completed the Melbourne Business School Growing my Business Program
University of Melbourne, Melbourne
February 2020

Bachelor of Business Marketing
RMIT University, Melbourne
2018 – 2020

Victorian Certificate of Education (VCE)
Geelong Grammar School
2017